Every picture I take for a magazine is getting sold to that publication. Until the article runs, I can’t sell a single one of those pictures to a customer unless they want to pay to compensate for the shoot. Once it runs however, I’ll sell a CD of the final product to them for a fair price. The grey area happens when the article hasn’t run yet and it’s been a long time since the shoot. Until the magazine has signed off on it, I can’t do anything with the pictures. They just sit on my server until my editors make a decision.
Now, that’s going to change. I’ve been spending some time recently establishing an account at SmugMug, where soon I’ll have some of my favorite shoots available online. Soon you’ll be able to hop onto whippsindustries.com, head into the shop area and buy prints of any image I’ve put online. From wallet sized to 30X30 box-framed posters and everything in between, it’s all there. Better yet, it’s affordable.
See that guy in the upper right corner? His name is Dino, and I’ve shot several of his trucks in the past few years. The first few galleries that I’ll be putting up are of everything of his that I’ve put in front of my lens; my favorite pics of his many rides. I could fill the site with his trucks alone – trust me, he’s had plenty – but as I do more shoots, I’ll put up selected favorites for customers to purchase. Consider them reserves that don’t go to the magazine, but will be available for prints just a few days after the shoot.
Of course, not everyone wants prints, and I understand that. In those situations, I’ll still offer a CD or DVD of the images from the shoot, but only once the article is published. Sorry, certain things I can’t change.
Although this is for my customers, I do have a selfish reason for this new addition. I’ve taken some shots that I’d love to have framed and hanging on the walls in the office, but local print shops want a small fortune for them. Now, I’ve got an option for myself that’s not only affordable, but the quality is amazing as well.
The way I see it, I just might be the shop’s best customer.